facebook marketing tools

10 FREE Tools that Help you Market your Business on Facebook!

First off, let’s talk about Facebook stats 2020!

1.      Facebook daily active users (DAUs) – 1.73 billion on average for March 2020, an increase of 11% year-over-year.

2.      Facebook monthly active users (MAUs) – MAUs were 2.60 billion as of March 31, 2020, an increase of 10% year-over-year.

3.      Headcount – Headcount was 48,268 as of March 31, 2020, an increase of 28% year-over-year.

Needless to say, you HAVE to market on Facebook!!

What are some basic marketing goals?

·      Growth in conversions

·      Increasing traffic

·      Friendly business-client communication

·      Building a brand

These are some of many, but even though there is a high possibility of reaching a huge mass through Facebook, your marketing efforts can go unnoticed because of the number of people on this platform and the mindless scrolling. Just until the people see something interesting.

You need to strategize your marketing, take it to the next level. Get to know what people are more gravitated towards, relate that to your business, take advantage of the ongoing trends.

Make your content stand out and super attractive. Something that your audience will keep coming back to. With memorable taglines to eye-catching content, ignite the curiosity or give them the offers they can’t refuse.

And that’s where these following tools come in. They give you an insight into your data online and communicate with your audience freely. They are :

10 FREE tools that will help you market your business on Facebook

1.      Canva


In order to entice your audience, you have to tempt them to take a look at your content. Canva helps to create images, edit them, and design your own.

Canva also offers multiple free design templates you could use. Build graphics for your business along with millions of stock photos, vectors, and illustrations.

Access to preset filters, fonts, icons, shapes, and various other elements.

2.     ShortStack

10 FREE Tools that Help you Market your Business on Facebook!

A self- assisting tool which provides you with 30 widgets, 30 themes, and 90 templates you can use to build social media campaigns, contests, sweepstakes, special offers, landing pages, custom forms, and more. With the ability to access real-time views, traffic source, number of entries, number of shares, device type, etc. You can start free for 5000 views per month.

3.     Buffer


Buffer helps in scheduling your posts ahead of time. It figures out the time when your audience is the most active and will post your updates then. You get a free 14-day trial!!

You can also use PABLO (owned by Buffer) for creating images.

4.     Facebook Ads Compass

10 FREE Tools that Help you Market your Business on Facebook!

This Adespresso Tool offers you a clean report of how well your ads are working. It has an understanding of your business and displays what’s working in your favor and what’s not.

By inspecting your audience’s age, gender, country, devices of use, placements, it evaluates which prospects are more profitable.

5.     Headline Analyzer

10 FREE Tools that Help you Market your Business on Facebook!

Want to know if your headlines or Facebook statuses are catchy enough? Use this tool. It tells you just how much social media shares traffic and SEO optimization it will produce.

It suggests better options as well as give you an idea of how your readers will scan your headlines.

Get rid of your generic headlines and know your optimal character length for search engines like google and email subject lines too.

6.     Share


We all know how important sharing is. This tool from SumoMe allows you to add buttons for over 16 networks and services to your content so your content can be shared multiple times across multiples platforms.

Not just that but it also optimizes which sharing options are the most effective on a per-page basis.

7.     Hootsuite


Hootsuite acts like a manager of your social networks and schedules your posts as well. It oversees your audience reviews about your brand and how well your business is being received on social media platforms.

8.     Polldaddy


This tool builds surveys and polls to engage and communicate with your followers, including 14 question types, multiple choice, free text, etc.

This is a fun way to interact with your followers as you can also see the results in real-time as they arrive. And makeup filters to monitor your data and share it.

9.     Post Planner


This tool shows you what kind of content is on the top of any social media network, hashtag, or topic.

This will help you boost your engagement as many people tend to follow current trends. Add your favorite accounts, tags, keyword, blogs, and know what’s going on.

10. Tabsite


Offering you promotion apps for your Facebook pages, Tabsite creates a variety of engagement tools like contests, coupons, promotions, etc. The free plan includes a timeline contest, image app, and email sign up apps.

The paid plans start at $29.95 per month, giving you much more.

Last Thoughts

With tools such as these, the pressure to come up with engaging marketing plans surely reduces by a lot. Moreover, having FREE, high-quality tools are always a pleasure. They make your work easy.

So why not take advantage and increase those numbers.


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