Social media management involves the process of running and monitoring your social media accounts across all the available platforms for better marketing reach and customer acquisition.
Just to name a few, here are some important tasks the Social media managers are expected to do:
- Proper organization and collection of all your social media updates and stats
- Planning and scheduling compelling content
- Having an audience tailored social media marketing strategy in place
- Executing them to get desired results
- Possessing knowledge of every social media outlet
- Growing on every platform and engaging with the audience
- Running advertisements and analyzing the output
Right now, in this day and age, if you are not taking advantage of social media, you are seriously missing out on major opportunities of closing sales, because social media will, in one way or another, get you customers and give you the needed exposure, making your business flourish.
Around 40% of the world’s population uses social media, which means there are over 3 billion people that are on these sites. Nearly 54% of social browsers use social media to research products. This is a market you must leverage.
Managing social media can be a hectic process but if managed well can turn into a lead generating machine.
The potential success through social media could be immense. Businesses can leverage social media to drive targeted traffic to their websites as well as create new opportunities to attract potential customers through major brand awareness techniques.
When it comes to overseeing several of your accounts, jumping from one tool to another, scheduling your posts can be incredibly draining.
It can take a toll on you especially when solving customer queries or complaints as most of the customers do reach out with their problems via social media.
Different accounts will have different agenda and purpose across multiples social media platforms. Handling all of this can get a bit overwhelming at times. This can also interfere with your marketing plans and affect your sales.
The solution to this would be a systematic organization of every account that will give you a clear idea of how to go about the management process.
Let’s go over some 5 tips that can ease the process of management
- Collect a team with social media expertise that can micro-manage
- Use social media management tools
- Document the growth, marketing plan and analytics for every social media account individually
- Categorize your accounts under the respective social media platform and organize your content separately
- Create a posting schedule for every account for the month
If you are a large business, the possibility of you having various accounts on social media is high. To take on the task of handling social profiles well, you need a knowledgeable team that can become an expert on social media outlets.
Assigning even a couple of competent people to handle a particular social media outlet that can micromanage the account on the platform would ease off handling the accounts on the other platforms.
For small businesses as well, having a small team of competent, micromanaging individuals can negate the need for any tools.
These tools provide you with a dashboard connecting all your accounts and displaying them on your screen. Where you can schedule posts, engage with the audience, track the analytics all at once. Using social media tools takes off a big chunk of to-do tasks off your list.
For example, Hootsuite business accounts can manage up to 35 social profiles on your dashboard!
Here is the list of amazing social media tools you should use!
You have got to keep a track of all your account content, analytics, and marketing plan for reference in the future. Documenting the data for every account can help you manage and focus well on each account.
You can write down what every account requires, what content has been doing well, audience reviews, and comments, which will help you come up with a marketing plan for every account.
You will have a clear idea as to what type of content you should post next depending on the need on every account separately.
Every social media platform is different. The marketing strategy and growth for each platform will have variations. Categorizing all your accounts will prove helpful when you create a growth strategy and can apply that to every account.
For example, how you manage to increase your following on YouTube would be different than how you grow on Instagram. The content that you post on these sites can vary.
Optimizing your social accounts and implementing your marketing plans to all your accounts would be easier if you categorize and organize your content accordingly.
Create a posting schedule for every account for the month
Knowing what and when to post your content from every account is crucial. When it comes to social media, consistency is key. Creating a schedule for every account must be n your agenda. Fill up your calendar with schedules and keep track of when your updates are being made.
Various tools help you out by providing you with the calendar feature. Here’s one with Hootsuite:
Managing social media is a hefty task. It might seem simple at first, but getting the desired results isn’t that easy. You have to up your game and be consistent. Keep up with the online trends and post content that’s relatable, that compels your audience to become customers. All this while making room for marketing? That’s one toughie! But with good management skills and helpful tools, a lot of businesses have driven successful sales to a close. Organize well, and you are good to go.